The Art of SEO Free PDF Download

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Publisher: O'Reilly Media, Incorporated
Genres: Business Books, Nonfiction Books, Reference Books
Authors: , , ,
Pages: 602 pages
ISBN13: 9780596518868
Tags: Business Books, Nonfiction Books, Reference Books, Free Books, PDF Books
Language: en
Type: Digital

Four acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. This second edition brings you up to date on recent changes in search engine behavior—such as new ranking methods involving user engagement and social media—with an array of effective tactics, from basic to advanced.

  • Comprehend SEO’s many intricacies and complexities
  • Explore the underlying theory and inner workings of search engines
  • Understand the role of social media, user data, and links
  • Discover tools to track results and measure success
  • Recognize how changes to your site can confuse search engines
  • Learn to build a competent SEO team with defined roles
  • Glimpse the future of search and the SEO industry

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