| Publisher: | McGraw-Hill Education |
| Genres: | Business Books, Nonfiction Books |
| Authors: | Dan S. Kennedy |
| Pages: | 288 pages |
| ISBN13: | 9781932531572 |
| Tags: | Business Books, Nonfiction Books, Free Books, PDF Books |
| Language: | en |
| Type: | Digital |
Radical secrets of direct marketing players
Go behind the scenes and cash in on the undisclosed, off-the-record strategies of today's top direct marketers. These high-profile techniques can be applied to your non-direct marketing business with amazing results and direct marketing guru Dan Kennedy can take you there.
Dan and his elite team of consultants--all phenomenally successful at borrowing direct marketing strategies from the world of mail-order, TV infomercials, etc., to use in 'ordinary' businesses including retail stores, restaurants and sales--reveal their radically different, super-profitable methods and share actual advertising and marketing examples from their businesses!
Also, sit in on a discussion of the hottest marketing techniques on the audio CD inside. Discover customer-getting, sales-boosting tactics you never knew existed!
INSIDE!
