Long Tail, The, Revised and Updated Edition Free PDF Download

The New York Times bestseller that introduced the business world to a future thats already here--now in paperback with a new chapter about Long Tail Marketing and a new epilogue. Winner of the Gerald Loeb Award for Best Business Book of the Year In the most important business book since The Tipping Point, Chris Anderson shows how the future of commerce and culture isnt in hits, the high-volume head of a traditional demand curve, but in what used to be regarded as misses--the endlessly long tail of that same curve. It belongs on the shelf between The Tipping Point and Freakonomics. --Reed Hastings, CEO, Netflix Andersons insights . . . continue to influence Googles strategic thinking in a profound way. --Eric Schmidt, CEO, Google Anyone who cares about media . . . must read this book. --Rob Glaser, CEO, RealNetworks