Name: Everybody Lies: Big Data, New Data, and What the Internet Can Tell Us About Who We Really Are by Seth Stephens-Davidowitz
Availability: InStock
Author: Seth Stephens-Davidowitz
ISBN: 9780062390851

Download Everybody Lies: Big Data, New Data, and What the Internet Can Tell Us About Who We Really Are by Seth Stephens-Davidowitz PDF

CategoryNonfiction

LanguageEnglish

Pages338

Published2017

File size4.4 MB

FormatPDF

ISBN9780062390851

Key ideas from the book

Big data reveals truths about human behavior that traditional data cannot.
People often lie in surveys and interviews, making online data more reliable.
Search queries can provide insights into societal trends and personal fears.
The internet serves as a rich source of data for understanding real human desires.
Understanding these patterns can enhance various fields, including marketing and public policy.

About Everybody Lies: Big Data, New Data, and What the Internet Can Tell Us About Who We Really Are by Seth Stephens-Davidowitz

Everybody Lies: Big Data, New Data, and What the Internet Can Tell Us About Who We Really Are invites readers to explore the hidden truths of human behavior revealed through online data. This thought-provoking book delves into the ways we misrepresent ourselves, what we search for, and the insights that can be gleaned from our digital footprints. Download the PDF to uncover how the internet holds a mirror to our innermost thoughts and desires.

Stephens-Davidowitz, a former Google data scientist, reveals the power of big data in understanding societal trends and personal truths. By analyzing search queries and online behavior, he uncovers startling patterns that reflect our real preferences and fears, often contradicting what we claim in public. The book challenges the reader to reconsider the reliability of self-reported data and highlights the profound implications of our digital lives.

This book is a must-read for anyone interested in psychology, sociology, or data science. It's particularly recommended for marketers, researchers, and anyone looking to gain a deeper understanding of human behavior in the digital age. The compelling narrative and robust analysis make it accessible to a wide audience, engaging both laypeople and experts.