The Innovator's Dilemma: The Revolutionary Book that Will Change the Way You Do Business by Clayton M. Christensen Clayton M. Christensen
In Search of Excellence: Lessons from America's Best-Run Companies by Thomas J. Peters Thomas J. Peters
Great by Choice: Uncertainty, Chaos, and Luck--Why Some Thrive Despite Them All by Jim Collins Jim Collins
The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers―Straight Talk on the Challenges of Entrepreneurship by Ben Horowitz Ben Horowitz
Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers by Geoffrey A. Moore Geoffrey A. Moore
